Pay per click advertising works through a bidding process, and ads appear prominently on the results pages of search engines such as Google, Bing, Facebook and Yahoo. The highest bidder for a particular word or phrase receives top placement, and depending on the engine, the top three to five bidders generally achieve placement on the first page of search results.

Cost Structure

Unlike with banner advertising campaigns, the cost structure of pay per click is action-driven. Each time a user clicks your ad, the pay per click engine deducts the amount of your current bid from your account.

Compared to impression-based campaigns, pay per click offers a high level of assurance that your campaign is reaching the proper target.

Implementation

Each campaign involves the research of relevant keywords and bid prices, creating ad copy and ongoing monitoring and editing to effectively target the key market. This includes all of the following:

1. Set up your pay per click campaign
2. Work with you to decide a monthly budget
3. Research your market and find keywords/key phrases that we feel will offer the best ROI
4. Manage up to 100 keywords
5. Set your initial keyword bids
6. Monitor your keywords on a daily/regular basis
7. Eliminate non-performing keywords
8. Add new relevant keywords/phrases
9. Raise and lower your bids to maximise your ROI
10. Write targeted titles and descriptions for your pay per click campaign

Please call us and speak with a qualified person who can discuss your requirements